What is Color Relation?

Analogous colors

Analogous colors sit next to one another on the color wheel—red, orange and yellow, for example. When creating a similar color scheme, one color will dominate, one will support and another will accent. In business, analogous color schemes are not only pleasing to the eye but can efficiently instruct the consumer where and how to take action.

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Why Is Color Theory Important?

Traditionally, the primary colors used in the subtractive process were red, yellow and blue, as these were the colors painters mixed to get all other hues. As color printing emerged, they were subsequently replaced with cyan, magenta, yellow and key/black (CMYK), as this color combo enables printers to produce a wider variety of colors on paper.

Why should you care?

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What Is Color Theory

Color theory is both the science and art of color. It explains how humans perceive color; how colors mix, match or clash; the subliminal (and often cultural) messages that colors communicate; and the methods used to replicate color.

People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.

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