The owner of Fine Design met us while preparing to move into their office space. Initial thoughts were Logo, Messaging, and Web Site Design.
Working with another creative type is usually a challenge but since we worked outside of each others areas of expertise both sides thought this would be a knowledge earning experience.
What would it take to match the levels of detail Fine Design needed to be as visually stimulating as possible? What venues will benefit this company the most? How do we acknowledge, satisfy and exceed expectations?
Their original logo did nothing to grab potential clients attention. The identity system was nowhere. Where is the mood board? Where is the style guide? What is the direction of this logo?
The website was not there. Oh yeah, its was, but it had very little content and 0 recognition on the web. No SEO work had was present, and the visuals (what few there were) were dated and not very well thought out.
What will we do to bring this project to life?
We began by brainstorming a solution. The logo needed some love and attention. Quality time and thoughtful design. We initially came up with nine concepts and cut that down to 3. What we loved about number 1 we implemented into number 3, what was great about number 9 we tested on number 4 and so on. We developed a color palette that stood alone and complimented the personality of the overall brand and identity system. We wanted Fine Designs clients to start out open-minded, informed and loving the company that they choose.
When it came to colors, we choose to go with a bright orange with a cool grey background to compliment.
Next, we had to overhaul Fine Designs web presence completely. Start from scratch and build a warm and beautiful place to read tons of content to raise potential clients awareness in the world of staging and redesign. But what was the point of a great site if no one can find nor see it. We did keyword research, readability testing and loading the place full of CTAs which made it super easy to contact Fine Design.
Finally, we approached all of their physical layouts. We needed a happy medium to translate their logo and website. The owner was great with getting us content that was near and dear to her heart. All of these elements came together over the span of 2 months.
The ID System came out way better than plan and within the targetted budget of the client. We were able to create a comprehensive and cost-effective style sheet. By reaching out to us, Fine Design started out on the right foot on the right rug.
Fine Designs web traffic went up 73% (surprising right?). The SEO based focus keywords landed them on the first page of google within her target demographics location.
Fine Design received high praise from local businesses and residential clients. Our client was able to point to her ID System as a venue to display her personality as well as professionalism. The owner even gave us a 5 star on Thumbtack and Facebook reviews as well as a great testimonial.
I love my website and greatly appreciate the social media follow up they provide respecting place of my blogs. I also get so much positive feedback on my logo design.