“Demographics or demographic data refers to selected population characteristics as used in government, marketing or opinion research or the demographic profiles used in such research. Commonly-used demographics include race, age, income, disabilities, mobility (regarding travel time to work or the number of vehicles available), educational attainment, home ownership, employment status, and even location”.
The logo is more tangible than a brand. When wanting to change or evolve their company many place their focus on their company logo, but that’s putting the monkey before the banana. It’s not that they don’t need a new logo.
What is a logo?
A logo (also known as a mark, brand mark, trademark, wordmark, logotype, symbol, or brand icon) is a graphic and typographic mark that identifies your organization. It is only one element, albeit an essential part, of your organization’s brand identity and helps with recognition, differentiation, and recall. Logos are a tangible way to express some of the essence and characteristics of your brand, but there’s no way a logo can represent or illustrate everything about your brand.
What is a brand? And how is it different from a logo? It’s not a stupid question. Even some designers and agencies seem to be confused about this critical distinction, so we’re not surprised when our clients are confused.