Category: Design

What is Demographic Research?

From Wikipedia:

“Demographics or demographic data refers to selected population characteristics as used in government, marketing or opinion research or the demographic profiles used in such research. Commonly-used demographics include race, age, income, disabilities, mobility (regarding travel time to work or the number of vehicles available), educational attainment, home ownership, employment status, and even location”.

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What is Color Relation?

Analogous colors

Analogous colors sit next to one another on the color wheel—red, orange and yellow, for example. When creating a similar color scheme, one color will dominate, one will support and another will accent. In business, analogous color schemes are not only pleasing to the eye but can efficiently instruct the consumer where and how to take action.

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