Is your design visually appealing?
Back into subjectivity land. This is the part of the design that generates more focus and discussions. The appealing elements in a design can be subjective at times, but there is a way to break apart from this subjectivity.
Color theory is both the science and art of color. It explains how humans perceive color; how colors mix, match or clash; the subliminal (and often cultural) messages that colors communicate; and the methods used to replicate color.
People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.
Identity Design is essential, how a business wants to be perceived by customers. It is through Identity Design that a brand strives to communicate clearly with the target audience. Identity Design is the combined message transmitted via the brand name, logo, style and visuals.
