What makes a good logo? We know, do you? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles we live by with logo design(in no particular order):
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Our logos feature something unique without being overdrawn.
Following closely behind the principle of simplicity, is that of memorability. Our logo design is memorable and this is achieved by having simple, yet, appropriate logo design ethics.
An effective logo should be timeless – that is, it will endure the ages. Will their logo still be effective in 10, 20, 50 years?
An effective logo should be able to work across a variety of mediums and applications. Our clients’ logo design are functional. For this reason, all of the logos created are designed in vector format, to ensure that it can be scaled to any size. Our logos are able to work both in horizontal and vertical formats.
It is also important to state that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.