Is the design effective?
The need for design is driven by a problem that needs to be solved. It might be a website that needs to be easier to use, a product that needs to appeal to a particular audience or a new business that needs a logo.
The first checkpoint to diagnose whether or not a design is excellent. If it doesn’t solve the problem, you don’t need to go any further; it’s not a good design. It doesn’t matter how good it looks if it doesn’t even accomplish the primary purpose of its existence.
We find this is one of the main reasons why many designers get so frustrated with their clients/bosses. They tend to jump into “design mode” without fully understanding the problem and try to make something cool, that will improve their portfolio. They forget that we’re not designing for us but someone else, and we need to address their needs, not ours.
For our design to be efficient, it is crucial to understand and empathize with our client/user. Before we start designing, we ask “Why?” It’s essential for us to understand the actual goal that the design needs to accomplish. Sometimes a client might think that they need one thing, but after a few questions, we realize that they need something entirely different.
Stay tuned for our next checkpoint and discussion! Does the design reflect the right tone?