More than ever before, your consumers choosing from a myriad of brands regardless of industry. Most of your competitors probably offer similar products and services, to honestly stand out, you must consistently deliver a positive, memorable experience every time your customers think of or interact with your brand.
Identity design positioning is the process of positioning your design system in your customers’ minds visually. Once we have created the system, the benefits of a robust brand positioning strategy can run deep for your business: it will drive your marketing strategy, determine customer messaging, spur competition strategy and shape brand value propositions.
Positioning leaves a long-lasting impression on your customers. The more they associate positivity with your brand, the more likely they are to purchase from you rather than your competitors. We use various tactics such as attractive packaging, visually stimulating and exciting promotions to help attract customers and transform them into repeat customers. But to achieve this, first, you need to determine the best position for your brand.
What makes a good logo? We know, do you? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles we live by with logo design(in no particular order):
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Our logos feature something unique without being overdrawn.
Following closely behind the principle of simplicity, is that of memorability. Our logo design is memorable and this is achieved by having simple, yet, appropriate logo design ethics.
An effective logo should be timeless – that is, it will endure the ages. Will their logo still be effective in 10, 20, 50 years?
An effective logo should be able to work across a variety of mediums and applications. Our clients’ logo design are functional. For this reason, all of the logos created are designed in vector format, to ensure that it can be scaled to any size. Our logos are able to work both in horizontal and vertical formats.
It is also important to state that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.
Search engine optimization or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems.
SEO is not only about search engines, but good SEO practices improve the user experience and usability of a website. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
Communicate with your visitors efficiently. Interacting with your audience is vital when it comes to generating more business. It is viable to make a website that enables you to get in touch with your customers and prospects, and you can produce valuable content for the audience associated with the industry or business.
Improve your connectivity. A website will facilitate things like expanding your reach and attracting more visitors to your business.
Prove your reliability. A website offers a straightforward method of showing the credibility of the business, and the way a person represents his business online is vital to attracting more customers or visitors.
We know design is critical, but we are not talking about how beautiful your header is or how great your sidebar is. Our web design process makes your information come to life. If your site is terrible, no one will care (well, your mom probably cares, but she’s alone in that). You cannot attract new customers or raise awareness with a site from the dial-up era that loads slow and is formatted terrible. Not pointing any fingers but:
New technology, new tactics, and further information are always coming. We invest in you and your blog, business, personal brand and we stay on top of new trends.
Understandable we have a horse in this race, but every business needs an identity to push the brand. Every brand needs a firm to walk with them every step of the way as you build your dream!
You cannot afford to overlook this step. If not us then anyone but do not start building a home on quicksand.